Increase Fan Attendance By Using Sports Inflatables

By Stacey Massey


Promotion is an important part of high school, college and professional sports. Without it, there would be no way to increase crowd attendance. Without fans in the seats, it is impossible to generate money for the sports program and over time the program starts to suffer. Sports inflatables are a great promotional tool that draw new people out to games for entertainment.

Inflatable sports tunnels are very popular in high school and college level sporting events. They are often seen used during football, soccer, basketball, and hockey games. The home team runs down the tunnel during their entrance and bursts forth on to the playing area. The entrance is usually surprising and immediately brings fans to their feet with loud cheers.

Sponsored ads can also be placed on these inflatable tunnels, which draws the attention of new supporters. Essentially, you can turn a fun addition to a game into another marketing tool. These ads are usually paid, so you are generating income for the sports program at the same time.

Another popular option is inflatable tents. They can be seen at sporting events of all types. They can be set up quickly and an exclusive area for the fans is instantly created. They also make a great area to do an autograph signing with players. You can also place sponsor advertisements on these items and increase potential sponsorship exposure even further.

For baseball games, inflatable batting cages are a great option. They provide interactive entertainment and let fans show off some of their own batting skills. You could either charge for fans to show their skills or you could simply run a giveaway promotion. Options for good prizes include money, free tickets to future games and team apparel. Interactive activities, such as this, have an amazing ability to draw a large crows, which can fill those empty seats quickly.

Inflatables are possible to use during home events or away games. Once deflated and folded, they are very easy to transport. Using them during away games is a good way to get more fans to travel to those events. Home games generate the most income for the team, but having the fans in attendance while on the road is also important.

Local media outlets usually love events with inflatables. By using a tunnel for the team entrance and a tent for an autograph signing, you increase the chances of media exposure. A news segment about the team increases their exposure, in return, and generates increased interest in attending games.

Sports inflatables are a cheap marketing tool that provides years of use. As long as they are stored and care for properly, they will work well for many years after purchase. Inflatables are fun for the fans and get people excited about future games. They also have the advantage of generating additional revenue with sponsored ads. You might even be able to gain a few new sponsors with this new form of marketing.




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