Although many have tried to have websites, such as clothes manufacturers and retailers, not many have succeeded. Many have very clunky websites and take forever to load. Others load fast but lack interesting features. However, Toggi, a leading retailer of outdoor and equestrian outfits, see, to have answered the question on what a good and interesting website should be, while still trying to attract a customer.
The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.
The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.
The left side also sees a tab that separates the equestrian riding gear and products on the bottom from outdoor apparel on top. The tab is called technical guide tab and is quite interesting. It is a guide that shows the different materials the products are made of and what advantages these materials gives for each of the products in the product line. This sort of additional information being given to customers and prospective customers is something that is quite new and not seen always.
Further clicking on in any tab also opens up a further sub menu that further gives a collection for men women and others such as equestrian use. An accessories section is also quite interesting in that it shows a collection for bags, scarves and even socks that the buyer might be interested in.
Those addicted to social media will not feel lost in this site as links to popular social media are also included on it. Links are available for Twitter, Facebook and Instagram. A tab covering news for products is also included if one wants to know more about their products and product lines that are in the offing or just newly offered.
A further interesting thing that the company does on its site is a registration page for its products. It is a novel idea for people who have purchased products from their many stores to register these products, place of purchase as well as comments. It is a good after purchase marketing ploy to get current customers and keep them. The product registration page captures names, contact address and also comments on why one chose the product in the first place. The data on this is good for further market research and customer segmentation.
Thus the site gives designers or would be webmasters the key ingredients in what to look for in a website. Speed, simplicity and conciseness in providing and gathering information are handled well and in a straightforward manner. It is a fine example to use if one is teaching what the main components of a successful webpage and online business are.
The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.
The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.
The left side also sees a tab that separates the equestrian riding gear and products on the bottom from outdoor apparel on top. The tab is called technical guide tab and is quite interesting. It is a guide that shows the different materials the products are made of and what advantages these materials gives for each of the products in the product line. This sort of additional information being given to customers and prospective customers is something that is quite new and not seen always.
Further clicking on in any tab also opens up a further sub menu that further gives a collection for men women and others such as equestrian use. An accessories section is also quite interesting in that it shows a collection for bags, scarves and even socks that the buyer might be interested in.
Those addicted to social media will not feel lost in this site as links to popular social media are also included on it. Links are available for Twitter, Facebook and Instagram. A tab covering news for products is also included if one wants to know more about their products and product lines that are in the offing or just newly offered.
A further interesting thing that the company does on its site is a registration page for its products. It is a novel idea for people who have purchased products from their many stores to register these products, place of purchase as well as comments. It is a good after purchase marketing ploy to get current customers and keep them. The product registration page captures names, contact address and also comments on why one chose the product in the first place. The data on this is good for further market research and customer segmentation.
Thus the site gives designers or would be webmasters the key ingredients in what to look for in a website. Speed, simplicity and conciseness in providing and gathering information are handled well and in a straightforward manner. It is a fine example to use if one is teaching what the main components of a successful webpage and online business are.
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