What To Expect From Horseware Ireland

By Jayne Rutledge


In 1985 the MacGuiness' created their company, Horseware Ireland. The business was built on the need for horsewares that were more durable and better suited to the comfort of animals. Before long they had taken over the market, leaving their competition with only one recourse. To quickly adjust their products to mimic those of Tom MacGuiness.

The first product to be produced was the Rambo rug, designed to keep the horses dry and warm as well as not slip around on them or cause them to sweat excessively. By 1996 they were leading the industry in production and sales of turnout rugs. The success of their products lead them to establish new standards for the industry around the world.

The bottom line policy of this company is constant review and innovative thinking. They are constantly improving their products to make them more consumer and horse friendly. Some improvements have presented themselves as a new line of product such as wugs. They differ from the rugs in that they are worn outside as well as inside the barn. The construction and materials are designed for use in different climates and terrains.

Some changes include covers for the head and tail and fly busters to keep the pests off the horses as well as keep them cool and comfortable. Their designs also have higher neck coverage and are fitted to different sized animals. They have also created a line of rugs and wugs for dogs living in areas located in colder climates.

The fabrics and fillers they developed for their products are designed to recover their fullness should the horse decide to roll on the ground and flatten them. The process of thermo-bonding allows for the fabric to return to its original form. This helps to retain the warmth of the cover by creating air circulation around the horse. They also developed a system of bonding fabric with water resistant components to keep the animal dry and the fabric soft and warm.

The company has developed a line of clothing for all members of a family. They have a very attractive line of coats and pants for men, women and children to use when working with horses or riding them. These clothing items are durable and fashionable at the same time. They work and play with the same attention to style and versatility as all other products created here.

Over the past twenty plus years this company has built a reputation of excellence and innovation in the horse community. They have been given highest honors for the wugs and turn out rugs for up to ten years consecutively. The diversity of lines they have created has worked to their benefit and to the benefit of customers and their animals.

In an effort to be earth friendly they use nothing but renewable energy sources. The factory in Ireland is operated entirely on wind generated energy. Horseware Ireland is a dedicated member of the ISPCA and donates thousands of rugs for abused animals at the facility and around the world. They are also aligned with an agency that furnishes critically disabled children with horse and carriage therapy.




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